As the CRO Specialist, you will be responsible for optimizing Cymbiotika’s digital customer journey to maximize website performance and revenue. You will use a mix of creativity and analytical skills to analyze user behavior and identify opportunities for improvement. You will collaborate cross-functionally with teams, including marketing, design, and tech, to execute data-driven tests and strategies. This role is critical to enhancing the user experience and driving the growth of our DTC sales. Key Responsibilities: Develop and execute CRO strategies to optimize the customer journey across the Cymbiotika website and e-commerce funnel. Analyze website and user behavior data using analytics tools to identify pain points and opportunities for optimizations. Design and implement A/B and multivariate tests to validate hypotheses and improve conversion rates. Collaborate cross-functionally with marketing, design, and engineering teams to develop creative concepts and implement new features on our website. Create and present actionable reports on test results, insights, and recommendations. Monitor key KPIs such as bounce rates, engagement, and conversion rates. Stay up-to-date with industry trends and emerging CRO tools and technologies. Requirements: 1-3 years of experience in CRO, growth marketing, or a related role in a fast-growth environment. Strong knowledge of e-commerce platforms, website optimization tools, A/B testing platforms, and analytics tools (e.g., Shopify, Google Analytics, Microsoft Clarity, Intelligems, Hotjar). Excellent communication and project management skills. A proactive and collaborative approach to problem-solving. Experience working with cross-functional teams to deliver successful projects and meet tight deadlines. Data-driven mindset with excellent analytical skills and the ability to translate insights into creative concepts and actionable recommendations. Passion for health, wellness, and delivering exceptional customer experiences. DTC experience in the wellness or health industry is a plus. Additional Information: Medical & dental benefits Collaborative and supportive team environment Mentorship that supports both personal and professional development Catered team lunches on Fridays Wellness room on site *This position is located in San Diego, CA, and is fully in-office* Seniority level Not Applicable Employment type Full-time Job function Marketing Industries Wellness and Fitness Services #J-18808-Ljbffr Cymbiotika
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