Job Description

Job Description

Job Description

Motherhood Content Creator

Family First is seeking a creative and influential Motherhood Content Creator to lead our storytelling and engagement efforts across our motherhood-focused brands. This role will serve as a primary voice for iMOM, creating high-quality, relatable content that inspires and encourages mothers in their daily journeys.

The ideal candidate is an experienced writer and multimedia creator with a proven track record as a social influencer, bringing both parenting authority and a deep heart for our mission to strengthen families.

Role Overview

The Motherhood Content Creator will develop and execute a comprehensive content strategy that spans written, video, and audio formats. You will be responsible for creating authentic, mission-driven resources that resonate with our audience and drive growth across our digital platforms.

• Multimedia Content Production: Script, film, and edit high-engagement short-form video for TikTok and Instagram Reels, and host or contribute to audio-based parenting resources.
• Expert Writing: Produce insightful articles and social copy that translate complex parenting challenges into encouraging, actionable advice.
• Influencer & Brand Advocacy: Leverage your established parenting authority to represent iMOM and our family of brands, fostering community and trust among our followers.
• Cross-Functional Collaboration: Partner with the digital ads and web teams to ensure content is optimized for acquisition and a seamless user experience.
• Performance Analysis: Monitor content performance and community feedback to identify trends and optimize future content strategies.

Required Qualifications

• 3–5 years of experience in professional content creation, specifically within the motherhood or parenting space.
• Proven status as a social influencer with a demonstrated ability to engage a loyal audience and speak with authority on parenting topics.
• Expert-level writing skills with the ability to adapt tone for different platforms, from deep-dive blog posts to punchy social captions.
• Proficiency in video and audio production , including filming, basic editing, and comfortable on-camera/on-mic presence.
• Excellent communication skills with the ability to represent the organization's faith-based mission and values authentically.
• Strong project management skills , maintaining a consistent publishing schedule across multiple digital channels.

Preferred Qualifications

• Experience in the nonprofit sector or with mission-driven organizations.
• Familiarity with SEO best practices and email subscriber acquisition strategies.
• Demonstrated analytical skills with the ability to interpret engagement data to inform creative decisions.
• Familiarity with user experience principles and how content flow impacts the user journey.

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