CNN is looking for a Manager of Product Marketing to support strategy and execution of customer acquisition and retention initiatives across web, app, and CTV platforms for our Digital Products & Services division within the Growth Product Marketing team. This role will report to the Director of Product Marketing and be responsible for facilitating go-to-market campaigns that drive subscriptions, translating brand fundamentals into product contexts, optimizing campaign performance, maximizing return on spend, and ensuring that acquisition and retention efforts align with broader company goals. The Manager will work with the Director and VP to align on strategic goals, develop internal processes, and define our product positioning and target audience understanding. Responsibilities include developing and executing GTM strategies across paid and owned channels focusing on lead generation and top-of-funnel tactics, partnering with WBD Media team, translating brand fundamentals to product context, designing and implementing targeted multi-channel retention campaigns, developing and executing App Store Optimization strategies, managing and expanding channels to meet subscription goals, leading day-to-day campaign optimization, collaborating cross-functionally with Creative, Brand, Product teams, analyzing campaign performance data using A/B testing and attribution models, and supporting strategic planning for vision, goals, and KPIs. Qualifications include 5+ years in digital, growth, or product marketing preferably in B2C subscription-based business, strong performance marketing experience, deep digital product marketing knowledge for web, app, and CTV, experience with marketing automation and CRM tools, data-driven approach with customer journey and attribution modeling expertise, strong project management and communication skills, and strategic thinking ability. Experience in news environment and marketing streaming products is a plus.
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