SEO Specialist Job at Robert Half, Charlotte, NC

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  • Robert Half
  • Charlotte, NC

Job Description

Description We are seeking a detail-oriented SEO Specialist to join our marketing team and enhance our online presence. The ideal candidate will be responsible for building and executing SEO strategies that improve organic search rankings, drive web traffic, and boost online visibility. This role requires a strong understanding of on-page and technical SEO principles, analytics tools, and effective keyword optimization techniques. You will collaborate with other departments to develop content and ensure alignment with overall marketing objectives. + Conduct detailed keyword research and analysis to identify optimization opportunities for website content. + Optimize on-page SEO elements, including meta tags, titles, headers, URLs, and images. + Develop and execute link-building strategies to improve domain authority and increase organic traffic. + Conduct technical SEO audits to identify and resolve website performance issues such as crawling and indexing errors, site speed, and mobile-friendliness. + Collaborate with content creators and marketing teams to develop SEO-friendly blog posts, landing pages, and other web content. + Monitor website analytics and performance using tools like Google Analytics, Google Search Console, and SEMrush, generating reports and actionable insights. + Stay up-to-date with algorithm updates, industry best practices, and emerging SEO trends to refine strategies. + Implement and optimize local SEO strategies, including Google My Business management and citation building. + Track, measure, and report on the success of SEO marketing campaigns and suggest improvements. Requirements + Bachelor's degree in marketing, communications, computer science, or a related field (or equivalent experience). + Proven experience as an SEO Specialist or similar role. + Expertise in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz. + Strong understanding of search engine algorithms, ranking techniques, and keyword research. + Familiarity with HTML, CSS, and JavaScript for enhancing website performance and SEO implementation. + Knowledge of content management systems (e.g., WordPress, Shopify). + Analytical mindset with excellent problem-solving and data interpretation skills. + Strong written and verbal communication skills for presenting findings and recommendations. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Job Tags

Permanent employment, Contract work, Temporary work, Local area,

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